Accomplishments
Greener Photography ~ The Year in Review
After more than two years in development, Greener Photography was unveiled publicly in September 2008 with the launch of our original website. Our goals were, and remain, lofty. We want to change the photographic industry by providing evidence-based research and information about the environmental impact of photography and the choices photographers can make to lessen their impact. Almost a year and a half later, we can look back with pride at what we have accomplished together so far.
We are so thrilled to have hundreds of photographers banding together for one purpose. As individuals, we each have opportunities to run greener business and live greener lifestyles. But as a collective, there is power in numbers. We hope that we will have your support in affecting change in our industry and making the world a greener place.
Accomplishments to date (2008-Present):
Community and Organization Development
- Solicited reduced-cost website design (DMY Studio) and brand identity design (Double Vision Inc.)
- Developed the Greener Photography website to house information, resources, and member directory
- Populated the Greener Photography website with relevant information, resulting in a 4/10 Google page rank
- Completed and filed federal tax-exempt non-profit corporation application
- Coordinated 2,000 hours of volunteer services
- Solicited pro-bono printing services from ProDPI Photo Lab
- Solicited pro-bono graphic design services from Red Loves Green
Member Services
- Designed introductory membership application process
- Processed more than 200 membership applications
- Compiled a 150-strong Member Directory
- Compiled a 200+ waitlist to join.
- Developed a photography-specific certification criteria of 100+ questions that will make GP membership more exclusive, more respected and of higher value.
- Acquired GP member discounts
Outreach and Education
- Wrote and published a full-length article in Professional Photographer magazine reaching more than 50,000 subscribers in June 2009 titled "Brand it Green: Marketing Yourself as an Eco-Friendly Photographer"
- Researched, edited/wrote a series of articles for Professional Photographers of America's Web Exclusives magazine:
Mulch Marketing 101: Resources for Greener Promotional Materials
Mulch Marketing 102: Presenting Yourself as an Eco-Friendly Photographer
Seven Ways to Pool Resources
Less Energy, Greater Profits: Energy Conservation for Photographers
Running an Eco-Friendly Busines
The Eco-Friendly Studio/Meeting Space
The Photographer's Water Footprint
Water Conservation
Beyond the Three Rs
Greening your Battery Usage
Shipping - Presented a program entitled "Brand it Green" at the Digital Wedding Forum Convention 2009
- Provided promotional/informational materials to more than 400 Digital Wedding Forum Convention registrants
- Published 25 e-newsletters to over 700 recipients
Research and Information
- Researched, wrote, edited and published on greenerphotography.org 12 in-depth articles, including several primary source, evidence-based reference pieces:
Greener Photographic Prints
Ecological Framing
The Environmental Cost of Shipping
Digital vs. Film
Greener Albums
Simple Steps
Marketing Your Studio Virtually
Three Simple Ways to Reduce Your Carbon Footprint When You Travel
Economy of Motion
Epson's Recycling Program
You Said It: Conservation Methods
Closer to Nature - Researched, interviewed and published monthly profiles of greener manufacturers and photographers:
-ProDPI Photo Lab
-Design Aglow
-Green House Framing
-Jessica Riehl Photography
-Wild Magnolia Design
-David Paul Bayles
-La Dolce Vita
-AC Ellis Inc
-Green in Print
-rebinder.com - Researched, compiled and currently maintain a list of more than 125 eco-friendly products and services on GP's Links page

