Wrap it up: Options for Eco-Friendly Packaging

As seen in Professional Photographer's Web Exclusives.

 

Dawn Tacker and Thea Dodds, co-founders of Greener Photography

 

Packaging is an important part of your studio's brand identity. What you wrap your product in tells your client more about who you are and adds value to your products. Using environmentally-friendly packaging and educating your clients about it will help brand you as an eco-aware photographer.

 

Eco-friendly packaging options include:

 

• Reduce your packaging.

 

~ Re-use the original packaging in which your prints arrived.

—TIP: A hot iron can remove the unsightly labels from a re-used shipping box.

—TIP: Make a stamp that says: reused is better then recycled. Turn your box into a message.

~ When hand-delivering, use protective but minimal wrapping instead of boxes.

 

• Provide something useful and re-usable.

 

~ Dual purpose—protective and in line with your branding

~ Branded canvas totes

~ Branded reusable folders, boxes or tins

~ Wrap your product in a gift for the client, such as a scarf, baby blanket, or company t-shirt, something branded and in-line with how you want to be identified.

 

• When new packaging is necessary use something recycled, recyclable and/or compostable and sustainable produced from domestic sources if possible.

 

~ Nashville Wraps for branded packaging

~ Biodegradable bags for your prints

~ Recycled packaging from Rice Studio Supplies

~ FSC-certified paper products

~ Handmade paper

~ Look for natural materials such as cotton, hemp, or silk.

 

Remember that packaging adds value; consider adding your values into the equation. If the planet is important to you and your business, wrap it up in a eco-friendly way. Do you have other ideas for eco-friendly packaging? Please share them in the comments!

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